Most doctors believe the value of their practice is fixed. They think a broker gives them a number, and that number represents their fate. In reality, strategic positioning can completely rewrite the outcome. I’ve seen practices increase their sale price by millions simply by approaching the process the right way.

One recent deal stands out as a textbook example of what happens when a high-performing practice is strategically positioned for the DSO market. The doctor didn’t just get a good deal. He tripled their practice value.

For many dentists, the first step toward selling their practice is calling a broker and getting a valuation. It feels logical. Brokers have been around for decades. They know the market, they give you a number, and that number becomes the foundation for your expectations. But in today’s DSO-driven market, relying on a traditional broker valuation is one of the most expensive mistakes you can make.

Broker valuations often use outdated methods that do not reflect what sophisticated buyers actually pay for. The result is millions of dollars in hidden equity left on the table. The market has changed. The way your practice is valued must change with it.

The dental market is shifting again. The frantic, gold-rush phase of DSO acquisitions is giving way to something more selective, more strategic, and far less forgiving.

In 2026, simply having a good practice will not guarantee a premium offer. Buyers are sharpening their pencils. Capital is tightening. Competition among sellers is increasing.

The practices that thrive will be the ones that approach their sale strategically. The ones that stumble will be those that treat it like a routine transaction. Next year will separate the strategists from the sellers.

When the big offers start rolling in, most dentists think the hard part is over. They believe that finding the right buyer is the challenge and that once a Letter of Intent is signed, everything else is a formality. The reality is far different.

The real game begins inside the negotiation room. DSOs do this every day. They have deal teams, analysts, attorneys, and experienced negotiators whose sole job is to structure acquisitions in their favor. Dentists, even those who own multimillion-dollar practices, usually go through this process once. The knowledge gap is massive. And that gap costs doctors millions of dollars every year.

After working on hundreds of millions in dental transactions, I’ve seen the same traps catch practice owners over and over again. They are avoidable, but only if you know they are there.

If you own a thriving dental practice generating seven figures or more, the decisions you make in the next twelve months could define the financial legacy of your entire career. Right now, the dental industry is in the middle of a massive consolidation wave. DSOs are buying aggressively. Private equity money is flowing in. And practice valuations for top-performing offices are at levels most doctors have never seen before.

This is a real, measurable shift that’s reshaping the economics of dentistry. Those who understand what’s happening and act strategically are walking away with life-changing outcomes. Those who wait are watching the window narrow.

Here’s the part almost no selling doctors think about…but every buyer fears:

What if the staff walks the minute the seller leaves?

It’s the nightmare scenario buyers whisper about behind closed doors. Because it’s not just inconvenient it’s catastrophic. Imagine dropping millions on a practice, walking in on Day One and finding the front desk in tears, the hygienists cleaning out their lockers, and the assistants already updating their résumés. The charts are full, the phones are ringing, the schedule is packed and there’s no one left to run it.

When a buyer looks at your dental practice, they’re not thinking about your décor, your awards, or even your technology. They’re thinking about whether your patients will still walk through the door once you don’t. And if they’re not sure of the answer… They walk. Or they slash their offer to the bone.

This is the cold, unvarnished truth most sellers don’t want to hear, but buyers obsess over it.
Because from their perspective, buying your practice is like buying a revenue engine… and that engine stops running the second the fuel (you) disappears.

When buyers tour your dental practice, they smile politely. They compliment your equipment. They nod at your production reports.

But here’s what they’re really thinking:

“What hidden chaos am I about to inherit the second this seller walks out the door?”

Because to a buyer, your practice isn’t just operatories and numbers, it’s a machine. And if that machine runs only because you are standing there pulling every lever, they see a grenade with the pin halfway out.

Here’s something most selling doctors never think about…but every buyer secretly dreads:

“Am I about to buy a lawsuit factory?”

Because the biggest threat to a buyer isn’t your overhead, your aging equipment, or your marketing gaps. It’s the hidden compliance landmines that could explode the day after closing and leave them holding the shrapnel.

Here’s the quiet question rattling around in every buyer’s head while they tour your practice:

“Am I buying a real business… or just a reputation that disappears the second this doctor does?”

That question haunts buyers. Because at the end of the day, when they strip away the equipment and the décor, what they’re really buying is goodwill, your reputation, your patient base, your community presence. And goodwill is invisible. Intangible. Slippery.

It’s the most valuable thing you own… and the thing buyers trust the least.