Dear Reader,

You’ve built a solid practice. Good numbers. Loyal patients. Strong hygiene. Maybe even a fresh renovation and the latest tech.

But here’s a reality check most dentists don’t see coming:

DSOs aren’t just buying your practice. They’re buying you. And if they’re not impressed? The deal’s dead before it starts.

Let that sink in.

The First Thing Every Smart Buyer Looks At

Before they dig into your numbers…
Before they analyze your insurance mix…
Before they ever peek at your ops or AR…

They want to know: Are you someone they want in the deal?

Because even if you’re planning to transition out…
Even if you hope to be out in a year or two…

They know your influence doesn’t end at the close.
Your systems.
Your staff.
Your standards.
Your leadership.

All of it impacts performance after the deal. And nobody wants to invest millions in a machine that runs only if you’re there turning the crank.

The Dentist Is the Practice (Until They’re Not)

This is the catch-22. If your entire practice revolves around you — your speed, your skills, your relationships — it may be profitable…

…but it’s not transferable.
Which means it’s not as valuable as you think.

Now flip that.

If you’ve got systems that run without you, a team that delivers without constant oversight, and a culture that doesn't crumble when you're gone — now we’re talking.

That’s what buyers fight over. Because it means they’re not buying a job. They’re buying a business.

Want to Increase Your Practice Value Overnight?

Here’s how to start:

• Build up associate production
• Get your hygiene department running like a machine
• Put SOPs in place that cover everything — not just clinical workflows
• Delegate leadership, train your team, and stop being the bottleneck

You don’t have to vanish from the picture. But if everything depends on you, your deal options get a whole lot narrower — and a lot less profitable.

Here’s the Smart Play

Start acting like a seller before you need to sell. And understand that the real value in your deal isn’t just in your numbers — it’s in how easily someone else can keep the numbers going without you.

Ready to Find Out If You're the Hidden Risk in Your Own Deal?

Let’s talk. We’ll show you what DSOs are really looking for — and how to build a practice that commands top-dollar, with or without you at the helm.

Don’t let your hard work turn into a hard no. Structure your practice for success — and sell from a position of strength.

To your unstoppable success,

Your Team at Everything DSO