Dear Reader,

Here’s a little secret most practice owners don’t want to admit:

Your associates are watching you. Closely. Quietly. Constantly. They watch how you lead. They notice when you're distracted. They feel when something shifts — even when you don’t say a word.

And if you think they aren’t already talking to recruiters…
Googling DSOs…
Browsing Facebook groups with “practice exit” threads…

You’re wrong. Because while you’re trying to hold the practice together, they’re thinking about what’s next. And if you’re not the one leading that conversation? Someone else already is.

The DSO Conversation Is Already in Your Building

We’ve seen it play out too many times:

• A talented associate gets a cold call from a DSO rep
• They’re offered big money, CE, leadership, mentorship, flexibility
• Suddenly, they become the deal — not your practice
• And before you know it, your best doctor is gone… and your value goes with them

And the worst part? You trained them. You mentored them. You poured your life into building something they could be proud of. Only to watch them walk away — because someone else made the future feel more secure than you did.

The Stability They’re Craving… You Could Provide It

Here’s the part that stings:

Most of those associates don’t want to leave. They don’t want to be owned by a faceless corporation. They don’t want to jump ship and hope the grass is greener.

They want a future. They want leadership. They want clarity.

And if you gave them a plan? If you said, “Here’s how we grow together — here’s where we’re going, and here’s what it could mean for you…” You’d lock in the loyalty most owners dream of.

Because people don’t follow DSOs. They follow leaders with vision.

What DSO-Aware Associates Want — and How You Deliver

Your associates are looking for more than a paycheck. They’re looking for:

• A growth path that leads to ownership or real leadership
• A role in a group that’s going somewhere, not coasting
• A future that offers flexibility, security, and income upside
• A mentor who sees them as more than just chairside help

You could give them all of that — if you structure the right kind of DSO partnership.

The kind where you stay in control… They see a clear role… And the practice levels up, without burning anyone out.

Your Move

You can lead the DSO conversation…or let your competition do it for you. You can retain your best people by showing them what’s possible…or replace them after they chase it somewhere else.

But doing nothing?
Pretending this isn’t happening?

That’s how strong practices break — from the inside out.

Ready to Retain Your Best People and Build a Future Together?

Let’s talk.

We’ll walk you through:

✔ How DSOs view multi-doctor practices
✔ How to structure a deal that keeps associates engaged
✔ How to lead the conversation — before you lose control of it
✔ And how to make your practice the place people want to stay

Because you don’t just build a great practice by keeping patients happy. You build it by keeping your people — and giving them a future they believe in.

To your unstoppable success,

–Your Team at Everything DSO