Dear Reader,
Dr. Emily had spent 18 years building her dental practice. She wasn’t just another dentist in town—she was the dentist. The one who knew her patients by name, who had watched kids grow from their first checkup to their first job interview.
But everything changed when the big-box DSO rolled into town. They brought slick marketing, cut-rate pricing, and an army of corporate dentists. Suddenly, patients who had been with her for years were leaving for “special promotions” and “zero-interest financing” deals. The numbers weren’t adding up like they used to. Overhead was creeping higher, new patients were harder to come by, and she felt the growing pressure of a changing industry.
Then came the letter.
A DSO had made her an offer. A lucrative one. They promised an easy transition—sell the practice, stay on for a few years, and cash out with a big payday. The numbers looked good. Really good. But something didn’t sit right.
That’s when she called us.
At Everything DSO, we see this scenario every day. Successful, independent dentists—exactly the kind of high-value practices DSOs target—being offered deals that sound almost too good to be true.
And guess what? Many of them are.
We walked Dr. Parker through the fine print. The control she’d lose. The quotas she’d have to meet. The slow, steady erosion of her ability to practice the way she believed in. We showed her what she was really giving up—her autonomy, her reputation, her legacy. We also revealed some of the industry’s worst-kept secrets, including how DSOs often squeeze dentists for productivity, cap compensation, and prioritize efficiency over patient care.
But we also showed her what was at stake if she didn’t adapt. Because like it or not, DSOs were here to stay, and “business as usual” wasn’t going to cut it anymore. Ignoring the competition wasn’t a viable strategy, but neither was panic-selling. She needed a plan.
So instead of selling, Dr. Parker transformed her practice. She took the strategies we provided—refining her branding, restructuring her pricing, optimizing her patient experience—and fought back. We helped her develop a growth plan that made her the #1 alternative to the DSO model. Instead of trying to be cheaper, she became better. Instead of competing on price, she competed on value.
The result? Her practice didn’t just survive—it thrived.
She implemented membership plans for uninsured patients, created specialized treatment packages that corporate-run chains couldn't match, and rebranded her practice as the trusted, personal alternative to assembly-line dentistry. She enhanced the patient experience, from the moment they walked in the door to the follow-up call after their visit. She leveraged technology, community outreach, and referral incentives—all designed to build loyalty and attract new patients without slashing prices.
The DSO down the street? They churned through dentists and staff, and their “too-good-to-be-true” pricing collapsed under its own weight. Meanwhile, Dr. Parker retained her best patients, gained new ones, and became the go-to choice for those who wanted quality care without the corporate machine.
She still runs her practice today—on her terms. More profitable, more efficient, and more rewarding than ever before.
So, if you’ve been approached by a DSO and you’re wondering what to do, don’t make a move until you talk to us. Whether you choose to sell or fight back, you need to know what’s really at stake.
Give us a call today. Let’s make sure you’re making the right move for you—not just for their bottom line.
Your Team at Everything DSO