No shady stuff—just smart, strategic influence.
Dear Reader,
Let’s get something straight right up front:
You don’t win in real estate by being the nicest agent in the room.
You win by being the smartest, sharpest, and most strategic.
And if you’ve been in this business long enough, you know how it feels to lose a listing you should’ve won.
Maybe you were late to the table.
Maybe the seller had a “friend” in the business.
Maybe the other agent talked a good game but couldn't back it up.
Whatever the case, here’s the good news:
Maybe you were late to the table.
Maybe the seller had a “friend” in the business.
Maybe the other agent talked a good game but couldn't back it up.
Whatever the case, here’s the good news:
You can win listings without begging, chasing, or undercutting your fee—even if another agent already has their foot in the door.
It’s not about trickery.
It’s not about talking trash.
It’s about using ethical influence to make the choice obvious.
Here’s how the top agents do it while their competitors are still sipping coffee and hoping their phone rings.
Here’s the biggest advantage you’ll ever have:
Show up positioned, not just present.
While your competitors are showing up with their listing packet and a smile, you show up with influence already built in.
How?
If you send a high-impact marketing piece, a short video, or even a simple letter that sets the stage for why you’re different, the game is halfway won before you walk through the door.
Influence happens early.
And if you’re not shaping the narrative in advance, the other agent will.
Most agents talk about what they do.
Top agents talk about why it works.
You don’t need to say you’re “full-time,” “experienced,” or “hard-working.” Everyone says that—and sellers tune it out.
Instead, position yourself as the only logical choice:
You’re not selling yourself.
You’re selling a proven approach—and that’s what sellers trust.
Make your process the star.
Then, even if they’re friends with another agent, they’ll say:
“I like her, but he has a system. He’s the one who gets results.”
That’s ethical persuasion at its finest.
Most agents follow up once—maybe twice—and then disappear.
That’s your window.
Because here’s what sellers are thinking after the first meeting:
Your follow-up is where the sale is made.
Send:
Stay in the conversation.
Because the agent who keeps showing up (with value, not desperation) is the one who wins the listing—even if they weren’t first in the door.
Smart Agents Win Quietly
This is how the top 1% “steal” listings while their competitors sleep:
It’s not magic.
It’s not manipulation.
It’s strategy.
And if you’re tired of losing listings to weaker agents with better timing or louder mouths, it’s time to flip the script.
Click here to get on Greg’s Priority List.
We’ll show you exactly how to ethically dominate your market—without lowering your standards, cutting your fee, or begging for business.
Because smart beats nice.
And positioned beats present.
Every. Single. Time.
To your unstoppable success,
Greg Luther
Your Team at Everything DSO