No shady stuff—just smart, strategic influence.
Dear Reader,
Let’s get something straight right up front:
You don’t win in real estate by being the nicest agent in the room.
You win by being the smartest, sharpest, and most strategic.
And if you’ve been in this business long enough, you know how it feels to lose a listing you should’ve won.
Maybe you were late to the table.
Maybe the seller had a “friend” in the business.
Maybe the other agent talked a good game but couldn't back it up.
Whatever the case, here’s the good news:
Maybe you were late to the table.
Maybe the seller had a “friend” in the business.
Maybe the other agent talked a good game but couldn't back it up.
Whatever the case, here’s the good news:
You can win listings without begging, chasing, or undercutting your fee—even if another agent already has their foot in the door.
It’s not about trickery.
It’s not about talking trash.
It’s about using ethical influence to make the choice obvious.
Here’s how the top agents do it while their competitors are still sipping coffee and hoping their phone rings.
- Pre-Sell Before the Presentation
Here’s the biggest advantage you’ll ever have:
Show up positioned, not just present.
While your competitors are showing up with their listing packet and a smile, you show up with influence already built in.
How?
- Use targeted pre-listing materials.
- Deliver your USP (Unique Selling Proposition) before you arrive.
- Get the seller excited about your system, not just your service.
If you send a high-impact marketing piece, a short video, or even a simple letter that sets the stage for why you’re different, the game is halfway won before you walk through the door.
Influence happens early.
And if you’re not shaping the narrative in advance, the other agent will.
- Use “Why You” Positioning
Most agents talk about what they do.
Top agents talk about why it works.
You don’t need to say you’re “full-time,” “experienced,” or “hard-working.” Everyone says that—and sellers tune it out.
Instead, position yourself as the only logical choice:
- “Here’s why my listings get multiple offers…”
- “Here’s the system I use to get homes sold fast…”
- “Here’s why sellers who choose me end up with more money in their pocket…”
You’re not selling yourself.
You’re selling a proven approach—and that’s what sellers trust.
Make your process the star.
Then, even if they’re friends with another agent, they’ll say:
“I like her, but he has a system. He’s the one who gets results.”
That’s ethical persuasion at its finest.
- Follow Up Like a Closer, Not a Beggar
Most agents follow up once—maybe twice—and then disappear.
That’s your window.
Because here’s what sellers are thinking after the first meeting:
- “Do I trust this person?”
- “Can they really do what they say?”
- “Will they fight for me… or forget me?”
Your follow-up is where the sale is made.
Send:
- A short video restating your value
- A case study or testimonial from a past client
- A “7 things most agents won’t tell you” guide
- Or even a simple handwritten note with a real message
Stay in the conversation.
Because the agent who keeps showing up (with value, not desperation) is the one who wins the listing—even if they weren’t first in the door.
Smart Agents Win Quietly
This is how the top 1% “steal” listings while their competitors sleep:
- They show up positioned
- They communicate value
- And they follow up with purpose
It’s not magic.
It’s not manipulation.
It’s strategy.
And if you’re tired of losing listings to weaker agents with better timing or louder mouths, it’s time to flip the script.
Click here to get on Greg’s Priority List.
We’ll show you exactly how to ethically dominate your market—without lowering your standards, cutting your fee, or begging for business.
Because smart beats nice.
And positioned beats present.
Every. Single. Time.
To your unstoppable success,
Greg Luther
Your Team at Everything DSO
