Dr. Leighton had a potential buyer (DSO) knocking …
It was my second meeting with him and he told me that the buyer asked if he had a systematized approach to growing his practice.
Unfortunately …
Dr. Leighton had discontinued his old automated system because he found it didn’t work.
I took a closer look.
He used to use email as part of his marketing, which included automated series to try to
drive people to become patients.
It had stopped working, and because he had other people in his ear telling him “email marketing is dead” he assumed that was the case.
But I saw something different.
There were a number of small but significant details he was getting wrong with his email strategy.
Added up the mistakes were killing his email list …
Along with his chances for a great deal with the DSO buyer.
Fortunately,
Email marketing is NOT dead (you can tell because you’re reading this email), and I was able to help them make the simple but meaningful changes necessary.
Curious what that looked like?
Read more here.
