Dear Reader,

You’ve just heard the news: One of your local competitors sold their practice to a DSO. Maybe you’re feeling a mix of emotions—curiosity, uncertainty, maybe even a twinge of anxiety.

But what does this really mean for you and your practice?

When a DSO moves into your market, it changes the game. They bring deep pockets, sophisticated marketing strategies, and resources that independent practices often struggle to match. If you’re not prepared, this shift can leave you fighting to keep up—or worse, falling behind.

When a DSO acquires a practice in your area, their impact is immediate and far-reaching. Here’s what you can expect:

1. Aggressive Marketing
   DSOs have the budget and expertise to launch campaigns that dominate local advertising channels. From Google ads to social media to billboards, their presence is impossible to ignore.
   
   
2. Lower Prices, More Perks
   With group purchasing power and economies of scale, DSOs can afford to offer lower fees, extended hours, and added conveniences like online scheduling and financing options—all of which attract patients.
   
   
3. Technology Upgrades
   DSOs invest heavily in the latest dental technology, making their practices more appealing to patients seeking advanced care.
   
   
4. Consolidated Referrals
   DSOs leverage their networks to funnel patients within their system, limiting the referrals available to independent practices.

It’s natural to feel like you’re fighting an uphill battle when a DSO enters your market. You may wonder:

• Can I compete with their resources?
• Will my patients leave for the perks they offer?
• Am I next in line to sell—and if so, am I ready?

This uncertainty can be overwhelming. But here’s the good news: You’re not powerless. In fact, you have unique advantages that no DSO can replicate.

How to Stay Competitive and Thrive

If a DSO acquisition has shaken up your local market, here’s how to adapt and ensure your practice not only survives but thrives:

1. Double Down on Personal Relationships
   DSOs may have marketing dollars, but they can’t replicate the trust and loyalty you’ve built with your patients. Make every patient interaction memorable and show them why your care is unmatched.
   
   
2. Market Your Unique Value
   Highlight what sets you apart: your personalized care, your commitment to the community, and the convenience of working with a practice where the owner is also the dentist.
   
   
3. Invest in Your Team
   A happy, motivated team creates a better patient experience. Provide training, celebrate achievements, and foster a culture of excellence. Patients notice the difference.
   
   
4. Evaluate Your Fees and Offer Value-Added Services
   While you don’t need to compete on price, you can add value through perks like flexible payment plans, advanced treatments, or patient education programs.
   
   
5. Modernize Your Practice
   Upgrade your technology and systems to match what DSOs offer. This shows patients that you’re forward-thinking and committed to providing the best care.
   
   
6. Leverage Your Community Ties
   DSOs don’t have roots in your community—you do. Sponsor local events, partner with schools, and show your patients you’re invested in the place they call home.
   
   
7. Know Your Options
   If you’re considering selling, don’t wait until you’re forced to make a decision. Explore your options now to ensure you’re in the driver’s seat when it’s time to transition.

DSOs might have the resources, but they don’t have YOUR story. They don’t have the years of dedication, the personal connections, or the passion that drives you to provide exceptional care.

When patients choose your practice, they’re choosing more than dental care—they’re choosing YOU. That’s something no amount of DSO marketing can buy.

But to maintain your edge, you need a plan. You need to adapt to the new market dynamics, protect your patient base, and position your practice for long-term success.

How Everything DSO Can Help

At Everything DSO, we specialize in helping dentists navigate the changing landscape. Whether you’re looking to compete with a DSO or considering a sale yourself, we’ll give you the tools, strategies, and insights to make the right decisions for your practice and your future.

Here’s how we can help:

• Market Analysis: Understand how DSO acquisitions are impacting your area and identify opportunities to stand out.
  
  
• Practice Valuation: Know what your practice is worth before you make any decisions.
  
  
• Strategic Planning: Develop a roadmap to protect and grow your practice in a competitive market.

The presence of a DSO in your market isn’t a reason to panic—it’s a reason to act. The sooner you take steps to adapt, the stronger your position will be.

Reach out to us today for a confidential consultation. Let us help you stay ahead of the competition, protect your legacy, and ensure your practice thrives—no matter what the market throws your way.

Remember: You’re not just another dentist. You’re a leader, a caretaker, and a cornerstone of your community. And no DSO can take that away from you.

Sincerely,

Your Team at Everything DSO