Dear Reader,
Dr. Emily had spent 18 years building her dental practice. She wasn’t just another dentist in town—she was the dentist. The one who knew her patients by name, who had watched kids grow from their first checkup to their first job interview.
But everything changed when the big-box DSO rolled into town. They brought slick marketing, cut-rate pricing, and an army of corporate dentists. Suddenly, patients who had been with her for years were leaving for “special promotions” and “zero-interest financing” deals. The numbers weren’t adding up like they used to. Overhead was creeping higher, new patients were harder to come by, and she felt the growing pressure of a changing industry.